Specialist, Search Engine Marketing (SEM)

原始資料於 2026-11-04T15:05:49.511436+00:00 查閱；內容可能已更新，請查看原始職位。

Minimum Qualifications
Hands-on paid search experience with demonstrable ownership of Google Ads and Microsoft Advertising accounts - building campaigns from scratch, diagnosing performance problems, restructuring accounts for efficiency, and decision-making based on performance metrics (CPC, CTR, CVR, CPA/CPL, ROAS or ROI).
Expert-level command of the core mechanics: keyword research and match types, campaign and ad group architecture, negative keyword and search term management, Quality Score diagnostics, ad copy testing, and bid strategy selection and tuning.
Experience independently managing meaningful paid search budgets, with a rigorous approach to pacing, efficiency, and forecasting.
Strong working knowledge of conversion tracking and attribution: tag management, conversion goal configuration, attribution and lookback windows, and what breaks when tracking is wrong.
Confident in analytics and reporting tooling: GA4, a BI or dashboarding tool such as Looker Studio or a comparable platform, and advanced spreadsheet analysis.
Preferred Qualifications
Experience running paid search in a lead generation environment - B2B marketing experience preferred but not required.
Experience optimising to marketing qualified leads, sales qualified leads, and downstream revenue rather than to clicks or immediate conversions, and understanding a longer, multi-touch consideration cycle.
Hands-on experience with newer AI-led ad products - AI Max, Performance Max, Demand Gen, or AI-generated ad copy and search theme controls
Ability to write your own SQL against a data warehouse such as Snowflake or BigQuery & familiarity with CRM & marketing automation data - Salesforce in particular
Benefits and Perks
5 weeks paid vacation
Private health & dental insurance
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
Paid parental leave
Time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Income protection and life assurance
Employee Assistance Program - including 24/7 GP & free legal advice
Pension plan contributions
Discounted gym membership
Bike2Work
Season ticket loan
Social events & Thursday happy hours
Free lunch 2 days per week
The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.
Work Environment & Flexibility
At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
#LI-Hybrid